You know what I mean, it’s the design or functionality that will blow your competition out of the water. It’s not a business plan but a way of building your product in a thoughtful and intuitive way. If you are about to go to market or have a product with stagnant sales here’s a few questions you need to ask yourself about the WOW factor.
Are You Solving a Problem?
You don’t have to solve global warming but you do have to make sure that your product can save time, money, hassel or lives. Some problems are more complex than others but at the end of the day if it solves a problem, your customers will buy it. Working with an experienced product team who can build a brilliant solution into your product means less explanation in your marketing.
Is your Product Better, Faster, Cheaper?
A well designed and manufactured product is better, faster, and less expensive or just an overall better value for the money to the consumer. Being able to do this is generally determined by your product teams ability to understand your competitive advantages and produce a great product with budget and timing top of mind.
Does Your Product Stand Out?
No matter what product you are producing you have to stand out in the crowd with your own signature style. A thoughtful product team will get to know you and your design aesthetic before prototyping begins. They should also have an idea of what your competition is making or has made and suggest design, materials, color and functionality changes that will make your product stand out.
Is Your Product Selling Itself?
Building a community around your product is the best way to have your product sell itself. Engage people in social media and find a few amazing and influential advocates who you can reward for spreading the word. Once your social momentum builds you will have an invaluable resource to tap into when you enhance or create new products. Nothing is better than true social proof of an awesome new product.